Calvin Broadus— best known as Snoop Dogg— is no stranger to gin. He is perhaps best known as a rapper for his 1993 hit “Gin and Juice.” He was once the brand ambassador for Tanqueray 10. In 2018 he helped set the record for World’s Largest Gin Cocktail (using Hendrick’s Gin). It only seems fitting that in 2020 he finally released his own: Indoggo Gin.
Snoop, in partnership with celebrity brand maven Keenan Townes, reportedly spent two years crafting the recipe for Indoggo Gin.
The gin is distilled with seven botanicals, including both angelica root and seed. Similar to some pink gins, it adds strawberry flavor after distillation. However, Indoggo Gin does not add any sweetening. Despite the vibrant purple bottle, the spirit inside is perfectly clear.
Nose: Sweet, jammy nose with citrus, berry and confectionary notes. Candied orange gumdrops, lemon curd and dried strawberries.
Flavor: Slight at first with a bold mid-palate. Melon notes, especially cantaloupe, ease into a finish that adds hints of peppery juniper, with strawberry, blackberry, candied pineapple and other sweet jammy notes.
When I poured it, the first thing that came to mind were Shark Bites Fruit Snacks. The melange of sweet, candy flavors is highly volatile and leaps from the glass. The press release does indicate that it’s “light on juniper,” but on nose alone— that’s an understatement.
The palate is fruity and citrus forward. However, what I wasn’t expecting was the pleasant punch of juniper on the finish. It is mild, but clearly there.
Further, despite the hints of melon, pineapple and other “sweet” tasting notes, Indoggo Gin finishes with a pleasant, mild astringency. The choice to not sweeten the gin stands out in comparison to some pink gins with Strawberry Flavor added.
The fact that the bottle is the only novel color here makes this gin a good candidate behind the bar. However, the irony is that with all of these sweet, fruity, juicy notes— it’s not really an ideal mixer for a Gin and Juice.
Where it excels is simply paired with soda. Snoop’s signature cocktail The Laidback has undergone a few iterations over the years, but the simple combination of gin + pineapple juice + soda has never seemed more on trend.
Overall, Indoggo Gin
Fans of pink gin who’ve been looking for a flavored gin with that sweet flavor and none of the sugar, Indoggo Gin is for you. Further, Indoggo Gin has broad appeal for fans of other categories. Mixed with soda, it reads like a hard seltzer.
It is worth reiterating, It is light on juniper, and fans of juniper-forward gin will find the juniper a bit wanting. But overall, this gin represents a maturation of the flavor profile that won so many people over to the category during the pink gin craze. Along with others (like Lee Spirits Strawberry Ginger Gin) Indoggo Gin shows what Brockman’s knew years ago: berry + gin is a winning combination.