Africa

Gin in Africa is experiencing a vibrant renaissance, driven by a growing appreciation for craft spirits, rising middle-class consumers, and a desire to express local identity through botanicals and storytelling. While global gins are still widely available, a wave of African distilleries has emerged, putting a distinctly local spin on the spirit by incorporating indigenous ingredients and culturally resonant branding.

•Craft Movement on the Rise: From South Africa to Kenya to Nigeria, boutique distilleries are producing small-batch gins using traditional methods, often in copper stills.

•Local Botanicals: African gins often incorporate unique local ingredients—like rooibos, baobab, and grains of paradise—creating flavor profiles unavailable elsewhere.

•Premiumization and Storytelling: African gins are frequently positioned as premium products with strong branding narratives tied to place, heritage, and sustainability.

•Urban Middle-Class and Tourism Influence: Uptake is strongest in urban centers and tourist hotspots, where cocktail culture and boutique bars are booming.