The Walter Collective (like many collectives it starts with a statement of purpose) says that contemporary gins can be so out there that there barely recognizable as gin; classic gins can be one-dimensional and overwhelming in their single focus.
Founded in Brooklyn, produced in Queens and proudly representing New York City, The Hella Company is small batch, all natural and handcrafted. Originally started as a bitters company, they’ve recently moved into the world of tonic syrups as well. Today we’re reviewing their baseline offering, a combination of citrus peels, real sugar, lemongrass and other undisclosed spices. They offer other tonic syrups, including a Hibiscus variant as well.
A surprising herbal note, is present on the nose as well. It’s deep, surprisingly resinous and green.
Years ago. No, eons ago. We reviewed the Westbourne Strength () variant of Martin Miller’s gin, a spicier, warmer, stronger version of their original. The original has a dear place in my heart. It’s one of the gins that ignited the fire in me for the world of gin. It pushed the boundaries just enough to stand out from everything else behind the bar at that time, but it stayed within familiar confines enough to be clearly and readily identifiable as gin. Martin Miller’s gin is one of the forebearers of today’s contemporary style. Keep in mind, that this gin was on shelves back in 1999.
If you’ve already picked up my book Gin: The Art and Craft of the Artisan Revival (available now, worldwide!), you’ve already seen my notes for Solveig Gin. But it’s such an intriguing and interesting gin (not to mention one of the most handsome bottles I’ve seen) that I’m going to talk about it again here.
What is Solveig?
First, the name itself is relatively well recognized in Scandinavian Culture. It comes from the Old Norse, for a “child of the sun,” or “the sun’s strength.”
The gin itself is grain to glass, with its base distilled of Hazlet Winter Rye, a hardy winter rye grown widely across Canada and the Northern United States where harsh, cold winters are the norm, In what’s becoming more common, each botanical is distilled individually and then blended to produce the final product.
There’s so many great spirits coming onto the market these days, if you’re not a critic, how do you keep up? More importantly, if you don’t live in the place where that spirit is distilled, how do you keep up?
Mashbox has the answer. Four times a year, they’ll ship samples (50mL) of three spirits to your door and give you a chance to try something new, something cutting edge, something you can’t get elsewhere. And they’ll give you a discount on the full bottle if you fall in love.
Mashbox was so kind as to send me a sample of their first box. As a New Yorker, I’m actually quite familiar with the contents of their first box which is inspired by the Hudson Valley. If you follow us, we covered Glorious Gin () yesterday after getting a sample in the latest Mashbox. But today we’ll do something unusual. We’ll also talk about the other two spirits in the Mashbox. Spoiler alert: they’re not gin.
GIN is out NOW!
My book is available now!
Will also be available at Bookstores everywhere! Support your local bookstores and find my book on Indie Bound.