When Beefeater announced Burrough’s Reserve Gin back in 2013, the echoes were immediately “so look here, the big guys have decided to get into Barrel Aging their gin.” And the big guys indeed. Beefeater who has been quite busy this decade, with seasonal blends and city versions. Burrough’s Reserve represents a bold attempt to capitalize on name and begin to take some of the emerging, but still small Aged Gin market.
In Our own <100 Words
“The Gin for Free Thinkers” it proudly proclaims in its marketing materials, to borrow five words from Beefeater. Nevermind, that Oak resting isn’t quite “new” [Seagram's, many small distillers in the US] on its own. What is novel, or rather rare, is the use of wine barrels. In this case, Burrough’s Reserve is rested in Jean De Lillet barrels made of French Oak. For those taking notes, French Oak is said to impart “sweeter,” smoother and more “creamy” notes, with long lasting floral notes.
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