Booth’s High and Dry Gin (1960’s)

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Booth’s is one of the oldest names in gin, with the family’s distilling history dating back to the 1740’s. Booth’s High and Dry Gin is another gin once made by Booth’s Distillers that is sadly out of production.

But Booth’s High and Dry Gin is a fascinating addition to the Booth’s product line. In the post WWII era, the dry gin trend had culminated in a fascination with purity. So Booth’s Finest (with its barrel resting step*) was a little off trend. In the 1960’s, Booth’s High and Dry was marketed as  “Crystal clear” and “the driest gin of all**,” and was presented as a choice (that in their biased opinion, there was no wrong choice).

This vintage bottle we’re sampling was made in the United States (by the 1960’s Booth’s was making their gins in several countries around the world) and therefore was also bottled at a more assertive 45% ABV than the UK version which was 40% ABV***.

As with the other Booth’s products, Booth’s High and Dry Gin is distilled entirely from grain.

Tasting Notes

As we mentioned above, based on advertisements, we’re fairly certain this gin was produced in the 1960’s****. About 1/8 of the volume in the bottle has evaporated since production.

The nose is straightforward, with piney juniper and not much else.

The palate is intense at first with a good deal of juniper. Pine-forward, it’s truly a very classic styled gin. But behind the juniper, there’s a curious glimmer of something slightly floral. A touch of orange rind, and a viscous, slight tinge of angelica and peppercorn.

That’s when the heat comes on. It’s very harsh with a lot of alcoholic burn. The flavors of the botanicals dissipate quickly and a roaring surge of heat takes over the palate. It’s really, really, really surprisingly hot. Even for 90 Proof, you don’t usually get this long lasting, mineral heat.

Overall

It’s kind of clear to see what they meant by “the driest ever.” The perception of dryness is buoyed by an intense heat. There’s certainly not a lot of complexity on the palate. Juniper dominates, with even the usual support notes mostly lacking.

I think that modern gin drinkers might be somewhat unimpressed. The heat and juniper flavor is sure to stand up to other ingredients, but so is that burn.

It’s not a very complex gin. Collectors looking to try a curio from the 1960’s should definitely seek it out and I’m sure they won’t be deterred from trying by a so-so review. To everyone else, I daresay that there’s many better gins available today so don’t break the bank hunting for a sip. But if you do find it in your parents’ liquor cabinet, by all means, go for it.

* Booth’s ad, 1925 boasting about the wood aging component of the process (London Times, 1925)

 

** Booth’s ad from 1964, sharing with readers the difficult choice they have to make between their two gins. (London Times, 1964)

 

***Booth’s ad from 1969 advertising the lower price and the higher proof point. (Ebony, 1969)

 

Booth’s High and Dry Gin, ad from Newsweek, 1969. Evidence that the bottle we’re tasting was from this era.

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7 thoughts on “Booth’s High and Dry Gin (1960’s)”

  1. Booths – 90 proof. Your comments make it sound like it is no longer around. In MA it is available on most shelves??

  2. The British version of this was deliciously crisp with tonic. Perhaps lower alcohol heat helped it? Would certainly buy a more modern version if I could find one!

  3. On rewatching “Bride of Frankenstein” (1935) I am pretty sure that the comic villain Dr. Pretorius is wielding a bottle of Booth’s High and Dry when he delivers his notable line “Do you like gin? It is my only weakness.”

  4. Absolutely loved Booths High & Dry back in the 70’s. Very disappointed when it went out of production 😢

  5. I heard that High and Dry is being discontinued. First, is this true, and what are your suggestions for similar-tasting gins? Thanks.

  6. I fairly sure High and Dry was still in production in London in 1970 as my father was 1 of Booth’s main commercial artists who used to do most (if not all) their UK adverts, as well as most of their US adverts till the early 80s. My da was working on a magazine advert for Booth’s H&D in March 1970 which was partly why I ended up being born in the UK and not in NYC as I was supposed to have been (the other part was a horrid blizzard that cancelled my mum’s flight back to the US). I remember in the early 80s going to his office in NYC and sitting on his lap whilst he was doing the overlays for a new Booth’s advert that was going to come out in magazines, and I know it was definitely Booth’s H&D advert. My da would always have a half-full glass of liquor from whatever company he was working on next to him (for “inspiration” he’d always say lol) and whenever my mum wasn’t looking he’d let me have a sip or three. By the time I was 13 and my da sold his business I’d had tasted a fair share of some of the world’s best gins, whiskeys, and vodkas and could distinguish each from their taste even if I had a blindfold on which is how I know it was H&D he was working on that day … yet despite that I never became much of a drinker, go figure. Give me a virgin Bacardi Pina Colada or Strawberry Daiquiri over any martini or the like and I’m a happy camper – but even though I’ve long lost the tastes I had back then, I’ll always remember those days sitting on my da’s knee and sipping at his “inspiration” with fondness. It certainly was an interesting way to bond with a parent that’s for sure! 😉