Founder, Aaron Knoll

My name is Aaron and I’ve been writing about gin since 2009.

I’m an educator, historian, author and gin fan.

I started The GIN is IN to elevate the profile of gin, especially in the United States where I am based.

Outside of this site, I’ve published a handful of books— my work also regularly appears in magazines such as Artisan Spirit and I judge gin at International competitions such as World Gin Awards and ADI International Spirits Competition

I also do consulting for brands and producers looking to create new or improve upon existing gin products. Reach out to get in touch about how we might work together.