I mentioned previously that I was very close with doing away with number ratings for gins. I know that ratings are subjective and there are some people whose opinions on ratings range from “they’re useless” to “they’re stupid,” and all the way to “I don’t read them” and everywhere in between. Maybe its you. Maybe it’s not you. But perhaps I can offer an explanation to you, loyal reader: why bother to rate gin?
One> Readers, a lot of you seem to be looking for it. Again, as many of you know, I’m not a marketer. I don’t sell gin. I don’t work for any liquor companies and I don’t intend on selling anything. But I do look at my stats, and I know that the most popular link on my homepage (over 40%!) is the 5 star bottles of gin. Many people come from search engines searching for highly rated gins. Too much of a circular argument? Let’s keep reading.
Two> Its what I bring to the table. As a writer who is interested in gin and writes this blog as a labor of love, I’m always looking for “what can I do that’s different?” The first and most obvious thing that I bring is my palette and love of gin.