I’ve been talking about Spain as the “other frontier” of the contemporary gin movement [the United States being the primary one]. If you’ve been staying tuned in to us, you’ve seen a couple reviews of gins from Spain in the last month. And a couples things have become clear. The Spanish distillers love experimentation and are not afraid to use something completely novel. And these gins are custom made for Gin Tonica.
With the focus seemingly on making this one drink [and making it well] gin distillers have set their sights on making a great gin which compliments tonic water [that will explain at least one of the unusual botanicals in No. 0]. But this bottle doesn’t stop there. It aims to provide “premium” gin at a lower price point than other brands. I’d say this is one trend that is very present in discussion of Spanish gins which I’d posit isn’t even a trend in the American market. Most “premium” or ‘craft gins’ come in at around $30. Number Zero’s point of difference isn’t just flavor, but that at 17 Euros [$22] it’s cheaper than many other similar offerings out there.