Baffert’s mint flavored gin has a wonderfully distinctive bottle at first glance. Subtle, not over-designed, it elegantly spirals, emulating the swirl of the Baffert’s logo. Given how relatively uncommon mint gin is, its not as if Baffert’s needed to do anything to stand in a not-so-crowded marketplace.
At least that’s what you think. Until you look up Baffert’s Mint Flavored Gin and see what kind of user they are targeting: “Bafferts offers a refined light taste that is perfect in Martini’s or a wide variety of cocktails that you would normally use vodka in.”
Baffert’s is targeting vodka drinkers and bills its mint flavored gin as an alternative to vodka in cocktails rather than a mint flavored alternative to what you might normally use gin in.
Interesting, let’s get into the tasting.
Notes Smells exceptionally hot. Lots of ethanol burn in the nostrils. Slight hint of juniper, surprisingly little mint at first.
But the mint is not subtle once you get to the taste. Unlike other gins which include mint among the botanicals [Cardinal Gin from North Carolina for example] Baffert’s takes their namesake gin and infuses mint after distillation. Many gins add elements post-distillation, but it is worth pointing out, any gin which does so forfeits the legal right to call itself a London Dry Gin.