Hoxton Gin, if it were to be personified in a film, would be that kid who was born into a family of car salesman. Great grandfather sold Fords; Grandpa sold Fords; and his father sold his first Mustang a month before he could drive one. Undeterred by the specter of the family business hanging over his head and ten tons of expectations, the kid decides he wants to be a banker, an artist, a poet, or whatever. Its not the what that matters so much as the fact that he does something with his family name (still renowned for their cars) that’s as far from the auto lot as possible. Ladies and Gentleman, meet Mr. Hoxton. Hoxton gin that is.
Its reputation surely precedes it. I knew about this divisive spirit* long before I’d ever had a chance to taste it. There’s been many posts and impromptu twitter conversations that can be summed up in two words: “really? Conconut!?” To be fair, Hoxton doesn’t shy away from this. Their bottle warns you right from the outset. If you don’t like coconut and grapefruit, then you should stay away.
The Nose Bold and perfumed.