Before there was Bombay Sapphire East (and actually around the same time as Tanqueray Malacca), another big name in gin was experimenting with Asian botanicals to expand the category. It adds lemongrass and ginger to the usual Gordon’s formula.
Launched in 2004, Gordon’s Distillers Cut would have been on the vanguard of the contemporary gin revolution; however, tastes hadn’t quite caught up. It was discontinued unceremoniously due to poor sales in 2009, and now bottles can be found on the collector’s market for upwards of a $100.
Some classic Gordon’s character on the nose: angelica, green juniper, and spiced ginger loaf, with perhaps a lemongrass icing. Interesting with a bit of Gordon’s and a bit of unexpected.
Read More ...
Gordon’s stands in stark contrast to some of the other UK Big Names in terms of how they’re addressing the contemporary gin explosion. Whereas Greenall’s () more contemporary offshoots are branded under names like Bloom () and Berkeley Square (), which stand apart from the main brand; Gordon’s does no such thing. Have a gin that features cucumber: call it Gordon’s Cucumber Gin (). If you put out an Elderflower, just call it Gordon’s Elderflower. Gordon’s remains all-business, and is clearly a testament to the strength they have in their name: despite the much ballyhooed seven-figure advertising budget for their gin, Gordon’s thinks that flop or success, the name Gordon’s is capable of making it.
In Own <100 Words
One of the biggest names and brands in the world of gin looks to capitalize on the growing gin market, in particular growing contemporary gin market, with their second flavor in as many years. The consumer cocktail market for elderflower and elderflower flavored things, shows no signs of abating [in spite of bartenders the world around deriding it as the “ketchup of the cocktail world]. On-trend and on-mark, it’s built for gin and tonics and is also available in a pre-mixed canned G&T across the UK.
Read More ...
Gordon’s Gin hasn’t been reviewed yet? The world’s best selling brand of gin? It’s been around since the late 18th century, so the odds are if you consider yourself a good Victorian or American Transcendentalist, Gordon’s was already old enough to be your grandfather.
Odds are you’ve seen it. And if you’ve ever sought out cheap gin, you know it.
But I’ve never reviewed it. So let’s take a look at Gordon’s. Purportedly the best bargain in gin.
The nose is quieter than I remembered it being. Citrus, primarily lemon and a good deal of juniper. Not quite overwhelming, and not off putting. I think it smells exactly as a London Dry Gin should. Good, solid, strong, traditional. Just the way we like it.
The taste is sharp. There’s a slight acidic tang, and lots and lots of juniper. Bright, spicy, and a citrus note. Less defined than on the nose, almost like coriander here. The palette dances with lots of juniper. Yes, this would be that “pine trees on fire” taste that some find so unlikable. But classic London Dry drinkers won’t find anything with to complain about here.
Read More ...
Ahhh Gordon’s. The venerable old name bearer of classic London Dry Gin has taken aim at the burgeoning world of contemporary gin with their new Crisp Cucumber. Gordon’s predictably is a little conservative in their approach. Rather than tacking a radical approach at infusing some wildly novel botanical, they take on an oldie, but a classic. Cucumber is in some of the most popular [Miller’s, Hendrick’s] newer gins and therefore to only the stodgiest gin drinker whose tuned out the last decade or so will cucumber sound “new” or “exotic.”
But that doesn’t mean it can’t be good. Just because it’s been done, doesn’t mean it can’t be done better. So can Gordon’s, a torchbearer for gin’s classic style for the better part of 3 centuries take a step outside their box and make a good gin with cucumber?
Let’s get down to it.
Taste and Nose
Cucumber and citrus on the nose. A tad lemon, but there’s a nice bit of juniper in here. Recognizable as not normal Gordon’s for sure. That faint vegetable note, although sweet, might be enough to push folks out of the comfort zone.
Taste is weak and slightly sweet at first, culminating rapidly with a flash of heat and juniper.
Read More ...
I don’t like to get in a habit of making light of the past. I’m sure that in thirty years many of our modern tropes will be laughable; our advertising comical and outdated. Many good things have come from the past. Old Cocktail book? They sure don’t make them like the used to.
Anyway, that aside there have been some particularly amusing moments from gin’s long and illustrious advertising history. Now a brief look at how far we’ve come and where our favorite liquor once was.
“My Dear- why don’t you do as I suggest?” This sounds like an awkward situation at the bar. And there’s something about the fact that this medicine is coming out of the “sideboard” rather than a “pharmacy” that just adds to the rather bizarre ambiance set in this old ad.
Also why does one need to differentiate between regular old gin and “the gin that has medicinal properties”? What botanical did Gordon’s have that would set you right at once? I suspect it was the alcohol, but I remain open-minded.
How far we’ve come in half a decade Gordon’s.
It’s not unusual for an advertisement to make an appeal to expertise.
Read More ...