Bloom Gin is tall, elegant and distinctly contemporary styled. A bold and striking gin from G&J Greenall who recently celebrated their sestercentennial. With over 250 years of gin making, they currently are the proud distillers of their mainline Greenall’s Gin and the bright herbaceous Berkeley Square Gin. Bloom is distinctive and somewhat unexpected. While it is part of a movement among the gin community to specifically target certain demographics [see Ish Gin], Bloom Gin does so without overtly pandering or compromising the core values of the storied distillery. Simple put, its proof that if you make a good product, the marketing does its own work. Bloom Gin is marketed as a “gin for women.” I prefer to look at Bloom Gin as a “gateway gin,” for people who wouldn’t traditional refer to themselves as gin drinkers, or for people who have been raised on the contemporary style of gins such as Hendrick’s.
Enough of the marketing angle talk, how does it taste?
It smells sweet and floral. Honeysuckle and citrus bright and on the nose. Very inviting and very not traditionally gin like. I’d say that the nose comes across as a floral vodka, but I don’t wan’t to invoke the pejorative sides of that taste description.