Articles Tagged: Brand expansion

Gin Reviews

Warner Edwards Elderflower Infused Gin

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Last month we reviewed Gordon’s brand expansion Gordon’s Elderflower Gin ();  last summer we checked out Knockeen Hills’ variation Knockeen Hills Elderflower Gin (). Clearly Elderflower is still en vogue and gin drinkers are still looking for that unique floral note in their cocktails. How does Warner Edwards’ variation on the theme standup to others? And why wouldn’t you just buy some St. Germain to whip up some cocktails?

In our own <100 words

Warner Edwards’ Harrington Gin () received a boatload of accolades last year when they launched their now renowned Harrington Gin. We also quite liked it. Among the original botanicals* was Elderflower. It gave it a nice brightness. In this latest brand expansion, they’ve pushed the Elderflower to 11. This time its infused. Alike the other Elderflower gins on the market, the flowers are infused after distillation. Unlike other Elderflower gins….

Tasting Notes

The nose is much less literal than other Elderflower gins. Though the name aroma is present, there’s much more going on. For example, juniper, rich spices, cinnamon, cassia, and a lot of cardamom. The aroma is bright and finished with some hints of Elderflower, but it is much more understated than the competition.

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