the Gin is IN

Gin from an American perspective, since 2009.
Other Thoughts

Now on Pinterest

Feb
15
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The Gin is In is on Pinterest  

5 Amusing Gin Advertisements from Yesteryear

Feb
13
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I don’t like to get in a habit of making light of the past. I’m sure that in thirty years many of our modern tropes will be laughable; our advertising comical and outdated. Many good things have come from the past. Old Cocktail book? They sure don’t make them like the used to. Anyway, that aside there have been some particularly amusing moments from gin’s long and illustrious advertising history. Now a brief look at how far we’ve come and where our favorite liquor once was. “My Dear- why don’t you do as I suggest?” This sounds like an awkward [...]

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A little more on Philosophy

Jan
29
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I mentioned previously that I was very close with doing away with number ratings for gins. I know that ratings are subjective and there are some people whose opinions on ratings range from “they’re useless” to “they’re stupid,” and all the way to “I don’t read them” and everywhere in between. Maybe its you. Maybe it’s not you. But perhaps I can offer an explanation to you, loyal reader: why bother to rate gin?  One> Readers, a lot of you seem to be looking for it. Again, as many of you know, I’m not a marketer. I don’t sell gin. I [...]

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A Gin Wife’s Retrospective

Jan
24
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“A Year Two Years of Being a Gin Wife” I commented to the Gin-Husband today, “Gee your blog is a whole year old!” I thought, ah, I am such a supportive spouse. He will know that I keep a keen eye on his blog! I am interested in his works! He responds, “It’s…two years old.” <Insert a frowning face> Damn. Good thing I know, uh….I know how to….dust? Yeah, I kept our apartment free of dust. I’m good for something. Happy two years of gin drinking and writing. In the spirit of anniversaries, I’ve compiled a list of new experiences gin, and blogging thusly, has brought to [...]

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A New Way to Review Gin

Jan
12
Posted in Other Thoughts 3

I’ve struggled with the idea of how to review gin over the years. There’s a lot of subjectivity when it comes down to “what you like” and “what I like.” Though I’ve given numerical rating to every gin as a way of keeping track of what I like, I do my best to explain the flavors in a way that you can make a decision on your own. After all, I like to see the purpose of The GIN is IN as way of trying to help you find a gin that you’re going to love. So that’s why I’ve [...]

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Types of Gin: Steinhäger

Jan
10
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The name Steinhäger is somewhat special among gin types. Among wines, there are many protected regional names such as Champagne, in which only Champagnes produced in the Champagne region of France can legally be called Champagne. This type of gin is also a European Union Protected Regional Name. Only gins distilled near the city of Steinhagen, Germany can be legally called Steinhäger gins. This type of gin was relatively popular in the 19th century, but today only two distilleries in this region still make gin. Only one of these distillers makes a gin which is available in the United States. Flavor Profile [...]

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Top 7 songs about gin // R.I.P. Gin Music Fridays

Jan
08
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Well, I get it. I really, really get it. I checked out my stats and realized that my “gin music Fridays” are by far my most unpopular feature on this blog. That’s alright, I get it. There’s nothing personal in it. I suppose I should have known before, but I was in denial. I thought I could make this work. But like I said, in checking the stats and seeing that pretty much every gin Friday entry was at the bottom (one after another), and that the entry that I had posted 5 minutes before this screenshot was captured (Gin [...]

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6 Gin Commercials that have Advanced the Cause of Gin

Jan
06
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I’ll come clean. Before the internet, I’d never seen a gin commercial in my life. But apparently, gin commercials aren’t a new creation. They’ve been around for decades, subtly molding the minds of generations of TV watchers. So today we’re going to take a look at some of the best gin ads and what intentional and unintentional messages they may have inflicted on the receptive minds of yesteryear. Gordon’s Gin Cinema / 1970′s If I were a marketer in the 1970′s, I too would have surely wanted to capitalize on the success of the program “In Search Of…” and its [...]

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Our Updated Sample Policy

Jan
02
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The Gin is In is run by gin fans, for gin fans. I’m not in the marketing industry. I don’t do any distillation; I don’t have any “connections” or “ins.” But we do accept and actively encourage distilleries and distributors to send samples. My readership is overwhelmingly located in the United States (nearly 90% as of December 2011), so our unique take on gin is to focus strongly (but not exclusively) on the exciting and rampant gin innovation. that is happening stateside. What we can promise is that: a) we will review your gin. I encourage you to send marketing [...]

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Happy New Year!

Dec
31
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Best wishes and a Happy 2012! Cheers!