Taking a look at the lineup of Nginious! Gins, the summer one is the most overtly, and most over the top non-traditional. Eschewing much of the standards for a wide assortment of exotic and unusual botanicals: Juniper meets blueberry, peach, lime, jasmine (!!!), white pepper, rhubarb roots and rhubarb stalk.
Jasmine stands out as being particularly notable. Perfumers struggled for centuries to properly harness the flavor of jasmine. The delicate buds did not suffer heat well (it destroys the aromatics for which the buds are so prized!), and perfumers used fat to dissolve the aromatics in a method better known as enfleurage. It basically pressed the flowers between pieces of animal fat, until the fat itself became thick and musky with the rich aroma of jasmine. Jasmine is still incredibly hard to distill, and although not optimal, ethanol can be used as a solvent.
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Books and Covers seem a common theme here at The Gin is In. Bottles often tell us a lot about a product, in particular one where we might be willing to try something new, it can be the only thing we have to go off of. Fortunately for distillers, brand loyalty as strong as it is, is not as strong as “spirit loyalty,” and the willingness of people to experiment or try something new is why the hundreds of new spirits entering the market stand a chance. Sure, I want a vodka, but perhaps I want a new vodka today. Or in this case [and every case on this site], gin.
And what might bring you to purchase a new bottle of gin? Surely if you’ve done your research or brought a smart phone you might look for tasting notes. Or Reviews. But other times, you might not put that much work into it. Your desire for gin is strong. You’ll buy a gin. But you’re going to try something new. How about that bottle.
And that is where my friends the book/cover thing is so very important. There are people making decisions based on this fact.
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